Anyone can build courts.We build clubs.

A padel consultancy run by people who own and operate one of the UK's busiest clubs. Planning your first venue or filling the one you have: we've done the bit you're about to do.

Talk to us
Site finding·Leases·Planning·Court procurement·Installation·Coaching·Booking platforms
Retail·Staffing·Tournaments·Player management·Community·Partnerships

Courts don't make money. Full courts do.

Thirteen new clubs open every day, and the industry's own report says it plainly: the challenge is no longer building courts, it's filling them sustainably. Overbuilt markets like Sweden and Finland are already finding out. The winners will be the ones that get the unglamorous things right:

i.a site people can actually get to, on a lease that works
ii.a booking rhythm that fills mornings, not just 7pm
iii.coaching that turns curious players into regulars
iv.leagues and rivalries that make leaving expensive
v.retail, café and events that pay rent on the quiet hours
vi.a brand people wear, not just a logo on a door

That gap between courts and club is where we work.

0/day
new clubs opening worldwide
0k+
courts on the planet, climbing
0%
of first-timers come back
Source: Playtomic Global Padel Report 2026
Operations

From bare ground to open doors.

Site finding, leases, planning and councils, court procurement and installation, staffing, café and retail. The unglamorous decisions that set your margins for the next decade.

Site finding · Lease negotiation · Planning & councils · Court procurement · Installation · Staffing · Retail
Talk to us about a build →
Padel courts under construction, steel frame and lighting going inThe build phase, before the glass goes in
Sport

The game, run properly.

Coaching structure, academies and levelling that keep players improving and coming back. Leagues, rivalries and tournaments: the sporting engine that makes a club feel alive.

Coaching setup · International coaches · Academies · Levelling · Tournaments · Booking platforms
Talk to us about your programme →
Coach working with players on an indoor padel courtCoaching session at our club
Marketing

A club people belong to.

Brand, launch, community and sponsorships. The story your players tell their mates is your cheapest and best marketing.

Brand & identity · Launch strategy · Community · Sponsorships · Partnerships · Socials & content
Talk to us about your brand →
Custom wall art inside the clubThe walls say who you are

We're not consultants who read about it. We run one.

We own and operate one of the UK's busiest padel clubs: high occupancy, a thriving community, a calendar that fills itself, and national and international tournaments on our courts. Every recommendation we make has been paid for with our own money and tested on our own floor.

0%+
peak-hour occupancy at our club
0
disciplines under one roof: operations, sport, marketing
Tournament staff and team on court after an event
Padel racket wall in the club shop
Club café under construction
"We get messages every week from people who want to build a club, and from owners whose courts sit empty at 11am. Aforo is where we answer both properly."

Where are you on the journey?

Starting a club

You have the idea.Maybe the money.Not the map.

  • Is the site right, and is the lease safe to sign?
  • How many courts, which supplier, what spec, what budget?
  • Planning, councils, timelines and the traps between them
  • Opening with momentum instead of an empty diary
Start the conversation →
Running a club

You're open.You want fuller.We can help.

  • An honest read on your occupancy, pricing and programming
  • Coaching and league structures that retain players
  • Retail, café and events revenue you're leaving on the table
  • A community plan that makes your club the third place
Get a second pair of eyes →
Tournament match under lights, crowd watching
Where padel goes next

Beyond clubs.

Tournaments, exhibitions, player management and brand partnerships: we run them at our own club and we help others stage them across the sport.

If your project is bigger than four walls and a net, we're still the right first call.

Tell us where you're at.

No packages, no paywalled PDFs. Tell us about your project and we'll come back to you straight: what we'd do, what it costs to work with us, and whether you actually need us at all.

hello@aforo.group
Straight to the founders. Replied to personally.